SEO Services for Medical Professionals
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Market Dynamics: Medical Professionals
Most consumers research products or services before making a purchase
Many consumers search for local businesses that they visit the same day.
Medical Professionals that rank on the first page of local searches take over 90% of all conversions.
Online Reviews are trusted by consumers as much as recommendations from peers.
SEO Agency for Medical Professionals
Business Kits for Medical Professionals
SEO for Medical Professionals
Search engine optimization (SEO) is an efficient marketing strategy to help medical practices gain leads and revenue. SEO allows patients to locate the appropriate healthcare practice online more cost effectively than traditional approaches such as cold calling.
As more patients rely on the internet for health advice, it has become essential that physicians and healthcare businesses develop an effective SEO strategy in order to ensure patients can access vital health information and make well-informed decisions regarding their health.
To ensure that a physician’s services and website appear at the top of Google search, conducting keyword research is vital. Using either an analysis tool or consulting with a medical SEO expert, this research can determine which keywords and phrases will bring in new patients for practice.
Local SEO Services
Local SEO can help your practice attract new patients while building its reputation, by ranking higher on search engine results pages (SERPs), which leads to an increase in organic traffic and revenues.
Enhance your online reputation by encouraging patients to leave reviews on Google and other review sites, helping your medical business become visible within your community as well as with Google itself. Reviews provide an effective means of increasing visibility while strengthening authority with both Google and local review sites.
Doctors should optimize their websites for local SEO by including relevant keywords related to their location and specialty. Furthermore, it’s vital that citations – references that include your name, address, phone number in directories such as Yelp! or social media profiles – remain up-to-date in these online directories and websites.
Quality Website for your Practice
An effective website is an invaluable resource for medical practitioners, helping to generate leads and revenues by drawing patients into their practice through SEO.
Even so, many health websites don’t meet this standard; and some stories demonstrate poor quality online medical sources in emerging nations.
Recently, a research team conducted an online survey and assessed the quality of health websites through questionnaires and interviews. Their analysis identified several indicators which indicated quality online health resources. They included content of site, source authority, design elements used, accessibility/availability/availability/quality links between sources as well as user support services.
Multi Location Optimization
If your medical practice operates multiple locations, a multi-location SEO strategy is key to driving more leads and revenue. Customers searching for your service should see your services appear first in Google results pages.
Multiple locations also help increase your reach, especially for larger organizations like hospitals that may operate franchises or branches in various countries or cities.
Success with multi-location SEO lies in having an accessible URL structure that makes it simple for visitors to identify which location they’re in – for instance by including city/state names in your slug.
Google also considers how your NAP (Name, Address and Phone Number) appears across the web when ranking local SEO rankings. If your information differs depending on where it appears on its own, or is not up-to-date across locations, Google will have less trust in it and is less likely to surface your pages for local searches.
Social Media for Medical Professionals
Health care professionals can use social media to connect with patients, educate them on their conditions, and share information about available facilities. In addition, this platform may help medical practitioners generate leads and revenue for their practice.
Even with all its benefits, health care professionals remain wary about using social media properly and are concerned about its use – particularly around privacy and HIPAA compliance issues.
Healthcare social media marketing is an effective way to expand a patient base, but medical professionals must abide by HIPAA regulations when using social media tools. Failing to comply can cause any number of issues, from breaking laws to harming an organization’s reputation.
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Client portals help eliminate uncertainty with your marketing plan and keyword rankings. Track progress each week as our team works to get you to the first page of Search Engines. If you have any questions on your portal, reach out to our team for a walkthrough of your data.