Restaurant Marketing Services
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Market Dynamics: Restaurants
Most consumers research products or services before making a purchase
Many consumers search for local businesses that they visit the same day.
Restaurants that rank on the first page of local searches take over 90% of all conversions.
Online Reviews are trusted by consumers as much as recommendations from peers.
SEO Agency for Restaurants
Business Kits for Restaurants
Marketing for Restaurants
Today, a restaurant’s online presence is essential to increasing revenue and foot traffic. Online ordering and food delivery have fundamentally altered traditional restaurant models; therefore, having a strong website is vital in drawing in new customers as well as keeping existing ones coming back for more.
Search Engine Optimization (SEO) is a marketing strategy used by restaurants to achieve top rankings in web searches. The higher your business ranks, the greater its likelihood of attracting new customers and expanding sales.
To achieve SEO success for your restaurant, it’s vital that your website be optimized with relevant keywords. This will ensure it appears on page one of Google’s organic search results and brings in additional visitors – providing more potential customers.
Local SEO for Restaurants
Your restaurant must appear on the first page of Google for search terms that people are searching for to drive revenue and increase foot traffic. When people see your restaurant near the top, they are more likely to click it and make reservations with you.
To increase visibility online for their restaurant, restaurants should focus on optimizing their websites for local keywords like “pizza in Kansas City” or “best pizza in Houston”. People commonly search these terms in order to locate restaurants like yours.
Addition of your restaurant website to directory listing and review sites providing standardized company information is a sure way to increase search rankings for these keywords. These online phonebooks act like online phone books for businesses, providing all the details customers need in order to locate and contact you easily.
An attractive restaurant website is key to increasing revenues and foot traffic, and should be easily accessible while remaining relevant to its target audience.
Your restaurant website should serve as the go-to resource for information regarding menu, prices, location and reservations as well as providing links to social media pages for updates.
Establishing a restaurant website that is both mobile and SEO friendly will help to ensure it gets found by potential customers when searching nearby restaurants. Incorporating online menus and reviews can also increase brand recognition among new prospects while building trust among prospective patrons.
Multi Location Optimization
Diners now rely on online reviews and websites before visiting a restaurant, using “near me” searches to locate specific types of eateries nearby.
Multi-location restaurant brands must stay abreast of these trends by creating localized marketing campaigns tailored to each audience’s specific needs and interests.
Google My Business is an invaluable resource for managing multiple locations’ location data. Once each profile has been claimed and verified, enhance it by including accurate business hours, high-resolution images, services offered, and any additional pertinent details.
One important SEO tip for multi-location businesses is ensuring their NAP information is consistent across website location pages, social media profiles and popular mapping platforms such as Google or Apple Maps. This will enable search engines to credit citations properly and boost rankings for those locations.
Social Media for Restaurants
Social media can be an invaluable asset in growing revenue and foot traffic for any restaurant, whether marketing to new patrons or existing patrons. To get the best out of social media efforts for your restaurant, it is crucial that you understand its goals, target market and which platforms best promote it.
One of the easiest and fastest ways to build up your restaurant’s reputation among customers is through regularly sharing updates on its social media accounts, such as menu updates, specials or temporary holiday hours.
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Client portals help eliminate uncertainty with your marketing plan and keyword rankings. Track progress each week as our team works to get you to the first page of Search Engines. If you have any questions on your portal, reach out to our team for a walkthrough of your data.