Case Study - Home Services

Gutter Service Company Builds a Digital Lead Machine

Kansas City Metro Area - Multi-State Service Region

585
Organic Leads
tracked lead events last quarter (GA4)
799
Page-1 Keywords
across service & location pages
319
Top-3 Rankings
including #1 core service keywords
92
Technical Health
out of 100

The Situation

This regional gutter service company had built a strong reputation through word-of-mouth and referrals across the Kansas City metro area. But their website was an afterthought: a basic brochure site with no SEO strategy, no service area pages, and virtually zero organic visibility.

They were leaving leads on the table every day. Homeowners searching for gutter installation, gutter repair, and gutter guard services in their area were finding competitors instead. They needed a digital presence that matched the quality of their work.

Our Approach

Complete site architecture rebuild with dedicated service pages for gutter cleaning, repair, replacement, and guard installation
Built 20+ location-specific service area pages targeting Kansas City metro, Leavenworth, Bonner Springs, Gladstone, and surrounding areas
Technical SEO foundation: achieved a 92/100 technical health score with proper schema markup, mobile optimization, and Core Web Vitals
Keyword strategy targeting high-intent local searches like 'gutter repair Kansas City' and 'gutter installation near me'
Content development covering gutter guard types, seasonal maintenance guides, and cost comparison resources
Google Business Profile optimization with service categories, photos, and review strategy

The Results

The transformation was significant. From a basic brochure site with no organic visibility, we built a 100+ page website that now holds 799 page-1 keywords and 319 top-3 rankings (per Google Search Console), including #1 positions for their branded terms and top-3 rankings for core service keywords like "gutter replacement Kansas City," "gutter repair Kansas City," and "gutter installation Kansas City."

Keyword Rankings

#1 for branded search terms. Position #2 for "gutter installation Kansas City." Position #3 for "gutter replacement Kansas City," "gutter repair Kansas City," and "gutter cleaning Kansas City MO." Ranking in multiple states across 20+ service area pages.

Site Growth

The real payoff is leads: 585 tracked organic lead events last quarter (GA4), roughly 195 per month from search alone. Service area pages in Leavenworth, Bonner Springs, and Gladstone all generate their own traffic streams.

The biggest win: this company went from relying entirely on word-of-mouth to having a website that generates leads around the clock. Every new service area page we add creates another entry point for potential customers, and the compound effect keeps growing month over month.

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