Privacy Policy

We collect information you provide directly to us and information gathered automatically through your use of our website.

Information You Provide:

• •Contact & Inquiry Forms: When you fill out a form on our website, we collect your name, email address, phone number, business name, and any other details you choose to include in your message.

• •Consultation Requests: When booking a free consultation, we may collect additional information about your business, marketing goals, and current online presence.

• •Client Onboarding: Clients engaging our services may provide account credentials, billing information, business documentation, and other materials necessary for service delivery.

Information Collected Automatically:

When you visit our website, we and our third-party analytics partners automatically collect certain usage data, including:

• •Pages visited, time spent on pages, and navigation paths.
• •Device type, browser type, and operating system.
• •IP address and general geographic location (city/region level).
• •Referral source (how you found our website).
• •Interactions such as clicks, scrolls, and form engagement patterns.

This data is collected through cookies, pixel tags, and similar tracking technologies (see Section 4).

We use the information we collect for the following purposes:

• •Responding to Inquiries: To reply to your messages, questions, and consultation requests in a timely manner.

• •Service Delivery: To provide, manage, and improve the digital marketing services you've contracted with us.

• •Billing & Payments: To process payments, send invoices, and manage your account through our payment processor, Stripe.

• •CRM & Client Management: To maintain client records, track communication history, and manage ongoing service relationships through our CRM platform.

• •Marketing & Communications: With your consent or as permitted by law, to send you information about our services, updates, tips, or promotional content. You may opt out of marketing emails at any time.

• •Website Analytics: To understand how visitors interact with our website, identify areas for improvement, and optimize the user experience.

• •Legal & Compliance: To comply with applicable laws, respond to legal requests, enforce our Terms of Service, and protect the rights and safety of our business and others.

We do not use your personal information for automated decision-making or profiling in ways that produce legal or similarly significant effects on you.

We use carefully selected third-party services to operate our business. Each of these services may collect or process data in accordance with their own privacy policies:

• •Google Analytics 4 (GA4): Used to analyze website traffic, user behavior, and engagement. Google may collect usage data through cookies. Learn more at [policies.google.com/privacy](https://policies.google.com/privacy).

• •Google Tag Manager (GTM): Used to manage and deploy tracking scripts on our website without modifying code directly. GTM itself does not collect personal data but enables tools that do.

• •Microsoft Clarity: A behavioral analytics tool that records session replays and heatmaps to help us understand how users navigate our website. Clarity may capture mouse movements, clicks, and scroll behavior. Learn more at [privacy.microsoft.com](https://privacy.microsoft.com).

• •Stripe: Our payment processing partner. When you make a payment, Stripe collects and processes your payment card information directly. Brotherly SEO does not store payment card data. Learn more at [stripe.com/privacy](https://stripe.com/privacy).

• •GoHighLevel CRM: We use GoHighLevel as our client relationship management platform. Contact information submitted through our forms may be stored and managed within this system. Learn more at [www.gohighlevel.com/privacy-policy](https://www.gohighlevel.com/privacy-policy).

We may add additional third-party tools and services at our discretion. When we do, this policy will be updated to reflect any material changes.

Our website uses cookies and similar tracking technologies to enhance your experience and gather analytics data.

What Are Cookies? Cookies are small text files stored on your device when you visit a website. They allow the site to remember information about your visit.

Types of Cookies We Use:

• •Strictly Necessary Cookies: Required for the website to function properly. These cannot be disabled.

• •Analytics Cookies: Used by Google Analytics, Google Tag Manager, and Microsoft Clarity to track usage patterns and improve our website.

• •Functional Cookies: Enable enhanced features such as remembering your preferences.

Managing Cookies: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing ones. Note that disabling certain cookies may affect the functionality of our website.

You may also opt out of Google Analytics tracking by installing the [Google Analytics Opt-out Browser Add-on](https://tools.google.com/dlpage/gaoptout).

For Microsoft Clarity, you can opt out at [clarity.microsoft.com/optout](https://clarity.microsoft.com).

We do not sell your personal information. We do not trade, rent, or sell your personal data to third parties for their marketing purposes.

We may share your information only in the following limited circumstances:

• •Service Providers: We share information with trusted third-party vendors (listed in Section 3) who assist us in operating our business. These providers are contractually obligated to handle your data securely and only as directed.

• •Subcontractors: In fulfilling client services, we may work with vetted subcontractors (e.g., content writers, link building partners). These parties are provided only the information necessary to perform their specific tasks and are bound by confidentiality obligations.

• •Legal Requirements: We may disclose information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, prevent fraud, or ensure the safety of individuals.

• •Business Transfers: In the event of a merger, acquisition, or sale of our business assets, your information may be transferred to the acquiring entity. We will notify you prior to any such transfer.

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, including:

• •Active Clients: We retain client data for the duration of the service relationship and for a period of five (5) years following termination, to comply with tax, legal, and recordkeeping obligations.

• •Inquiries & Leads: Contact form submissions and consultation requests are retained for up to two (2) years from the date of initial contact.

• •Analytics Data: Website usage data collected through GA4, GTM, and Clarity is retained in accordance with those platforms' data retention settings, typically ranging from 2 to 26 months for GA4.

• •Billing Records: Payment records are retained as required by applicable tax and financial regulations, generally seven (7) years.

When data is no longer needed, we take reasonable steps to securely delete or anonymize it.

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• •Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources, the business purposes, and the categories of third parties with whom we share it.

• •Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions (e.g., completing a transaction, legal obligations).

• •Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.

• •Right to Opt Out of Sale: We do not sell personal information. However, you may submit an opt-out request at any time, and we will honor it.

• •Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights. We will not deny services, charge different prices, or provide a different level of service based solely on the exercise of these rights.

To exercise your rights, please contact us at [email protected] with the subject line "California Privacy Request." We will respond within 45 days as required by law.

Our website and services are not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we become aware that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will take prompt steps to delete that information.

If you believe we may have collected information from a child under 13, please contact us immediately at [email protected].

Our website may contain links to third-party websites, tools, platforms, or resources that are not operated or controlled by Brotherly SEO. These links are provided for your convenience and informational purposes only.

We are not responsible for the privacy practices, content, or security of any third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

The presence of a link on our website does not constitute an endorsement of that site or its content.

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, applicable laws, or the services we offer.

When we make changes, we will update the "Effective Date" at the top of this page. For material changes, we will make reasonable efforts to notify active clients via email prior to the changes taking effect.

We encourage you to review this policy periodically. Your continued use of our website or services after the effective date of any changes constitutes your acceptance of the updated policy.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Brotherly SEO Scottsdale, Arizona

Email: [email protected]

For privacy-related requests (data access, deletion, corrections), please use the subject line "Privacy Request" so we can route your inquiry appropriately.

We are committed to resolving privacy concerns promptly and transparently.