Case Study - Logistics and Staffing

How SEO Turned a Staffing Website Into a Lead Engine

National Warehouse Services Company · Coast to Coast

0
Page-1 Keywords
up from 152 (Apr '25 vs Jun '26)
+0%
Monthly Organic Clicks
1,672 to 3,922 per month
0.7 → 9.3
Avg. Google Position
Sep '25 vs Jun '26
0
Organic Clicks
last quarter total

Fifteen Months of Compounding, Charted

B2B SEO is a compounding asset. Every point below is this company's real Google Search Console data, no estimates.

Organic Clicks per Month

Source: Google Search Console (US) · Apr 2025 to Jul 2026

+0%Apr 2025 vs Jun 2026
3,4002,3001,100July is partial (through 7/20)Apr '25Jul '25Oct '25Jan '26Apr '26Jul '26

Keywords Ranking on Page 1 of Google

Distinct queries with avg. position 1-10, full calendar months · Source: Google Search Console (US)

+0%Apr 2025 vs Jun 2026
900600300Apr '25Jul '25Oct '25Jan '26Apr '26Jun '26

The Situation

A national warehouse services company, container unloading, lumper services, and workforce solutions across dozens of facilities, was winning business almost entirely through referrals. Their buyers (3PL operators, warehouse managers, logistics directors) were searching for exactly what they sell, and finding competitors.

The goal: make organic search a predictable B2B lead channel to match their national footprint.

Our Approach

Service-line pages for every offering, built around the exact terms buyers use (lumper services, container unloading, warehouse staffing)
Location pages matching their national facility footprint
Content program answering operator questions: costs, staffing models, compliance, efficiency
Technical SEO and site architecture for a large, growing page inventory
Authority building through logistics and supply-chain publications

The Receipts

Non-branded rankings that put this company in front of buyers who had never heard of them. Positions from Google Search Console, June 21 to July 20, 2026.

Search QueryGoogle PositionMonthly Impressions
container unloading services#1259
warehouse consultant#1278
container unloading company#142
lumper services for retail warehouses#131
container unloading philadelphia pa#238
logistic lumper services#359

The Results

Page-1 keywords grew from 152 to 1,056 (+595%) between April 2025 and June 2026, and monthly organic clicks climbed from 1,672 to 3,922 (+135%). The site's average Google position moved from 26.7 to 9.3 over the same window, turning a channel that produced almost nothing into a steady source of inbound B2B inquiries.

Referrals still come in. But now there's a second, compounding pipeline the company owns outright, one that gets stronger every month without media spend.

View Logistics Marketing All Case Studies

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